01 Marketing & Strategy
Positioning, campaigns and audience-focused communication tailored for live entertainment.
Trusted by shows, circuses & live productions
Marketing for the
I'm Jolanda Hofmann — creating visibility, connection and impact for circuses and live productions across Europe. From the inside of the tent to the digital stage.
Trusted by shows, circuses & live productions
est. on tour
5+ years in the ring
About me
For over five years, I've been part of the circus world — travelling, building, promoting, and experiencing what it truly means to bring live entertainment to life.
I understand the challenges behind the scenes: tight schedules, changing locations, unpredictable conditions — and the need to still create a strong, consistent presence.
That's why my work is not built from theory, but from experience. I don't just market shows. I help shape how they are seen, felt, and remembered.
What I do
Eight disciplines, one promise: marketing that meets the reality of touring productions and translates the magic of a live show into measurable presence.
Positioning, campaigns and audience-focused communication tailored for live entertainment.
Websites, ticketing solutions and digital structures that actually work on tour.
Content planning, storytelling and growth strategies designed for real audiences — not algorithms alone.
Visuals, videos and ideas that capture attention and translate the magic of a show into digital form.
Capturing the essence of your production — from powerful stage moments to authentic behind-the-scenes impressions.
Dynamic video content and cinematic teasers that build anticipation and excitement before the curtain rises.
Strategic planning, promotion timing and location-based marketing for touring productions.
Every show is different — and sometimes, the best solutions don't fit into predefined boxes.
Filmography
A small selection of teasers and show reels produced on tour with circuses and live productions.
Photography
A selection from productions on tour — full collection on picdrop
Why work with me
My perspective comes from living the reality of touring shows, not observing it. I know the pressure of empty seats — and the impact of a full tent.
Five years on tour shapes how I read a poster, a feed, an audience. Not theory — lived practice.
Always grounded in the reality of touring productions: tight timelines, real budgets, real audiences.
I focus on what fills tents and timelines — visibility where the audience actually decides.
Marketing built around the moments of a live show — the ones an audience carries home.
Contact
Whether you need a full strategy or just a fresh perspective — I'm happy to hear your story.
Where
Across Europe — currently on tour
Response
Usually within 48 hours
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